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How is Util different? We set a higher standard in three key ways: No bogus claims No opinions. Just evidence, at scale It’s complicated. And that’s okay ● What companies sell is their ● Rather than relying on one ● Most things are both good and defining characteristic, not rater’s view, we use machine bad to differing degrees what they claim or promise learning to process a massive ● The challenge is to measure and peer-reviewed evidence base manage real-world trade-offs (120M+ source texts) Next generation impact analytics 4

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